TED'S TEN 7. Design to Replace the Need to Consume.

This Design Strategy addressed the idea that products can adapt and change with age and explored alternative forms of design and consumption such as co-design and collaborative consumption. We discussed the durability of a product and how the value of the material effects how we use it, i.e. our emotional relationship with the product.

“Most products create a small amount of empathy at the point of purchase , from that point on the length of the product’s lifespan depends upon how well the product can maintain empathy with the user. Waste, therefore, can be seen as expired empathy.”
Jonathan Chapman (2006)